Frontiers
have to be discovered, and the process of discovery is vastly aided by an
appeal to the profit motive. The incentive for the Portuguese was spice. For
the Spanish, it was treasure. These may be petty objectives, though merchants
made fortunes and kings built armies on them. If you're motivating territorial
expansion, it seems, greed is good.
The
currency of the twenty-first century is energy. Costs are governed by its
price. It takes energy to produce goods, and energy to transport them to
market. It takes energy to stay cool, energy to stay warm, energy to prepare
food, and energy to pump fresh water. Much of that energy comes in the form of
electricity, which is pricey stuff. The bill will be higher shortly, because
global warming forces us to recognize the cost of altering the balance of
atmospheric gases. You may believe that the greenhouse effect is so much trashy
pulp fiction. In that case, I refer you to the evidence and move on.
At
one kilowatt per citizen, the United States leads the world in the production
and consumption of energy. Hence it has the living standard the world wants. It
will come as no surprise to most Americans that the U.S. standard of living
trends downward with time. The political world will be satisfied when Calcutta
looks like LA. So here's the choice: We share, reducing our expectations
accordingly, or we make cheap energy and sell it to the world. The world gets
food, shelter, clothing and, most importantly, MTV. The U.S. gets what it used
to love: Glory and wealth. There are just a few barriers to success:
* We have a power generation mix that may
kill us in the end, if we continue to rely on combustion. Fission is a
waste-handling nightmare. Fusion has been imminent for so long it's due for
syndication with the older versions of Star Trek. Pulling energy out of the
atmosphere or the ocean is looking for trouble - suppose the Atlantic Conveyor
current that warms Europe just stopped. Suppose rain quit falling in the
American Midwest.
* The developing world does not have, and
cannot afford, transmission infrastructure to distribute the energy we would
propose to send them.
* There is so much pessimistic talk about
limits to growth in the U.S., and so much self-abasement about past glories,
that the American eagle may not have the will to do anything but croak quietly.
Now
suppose someone could tap a non-polluting, practically inexhaustible power
source with dirt as a raw material. Imagine that someone could transmit
electricity over vast distances, without wires, "beaming" it from the
source to the point of consumption via microwaves.
Then
we would be talking about a Solar Power Satellite (SPS) system, space-borne
arrays of silicon (dirt) solar cells, riding a stationary orbit 23,000 miles
above the equator, built and serviced by residents of the high frontier using
lunar materials. Perhaps some folks out there will suggest we could do it all
with robots, but that would be missing the point.
The
essence of economics is not profit. It is choice, the freedom to leave. That is
what competition does in the business world. It keeps prices low for buyers and
gives the small seller a real shot at the market. Business competition is about
the freedom to leave. Discovery nourishes that freedom by providing
alternatives. Frontiers are the surface of an expanding known world in three
dimensions now, instead of two. That’s why we can say that space is the future
of business. That’s why we say that to be on the cutting edge of business, you
need to understand the economics of discovery.
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